Direct Email Marketing Video
February 3, 2010 by ben · Leave a Comment
In today’ s digital landscape, building brand loyalty is a game of one-on-one. Across all industries, video is becoming more and more a part of the web experience, and a must when it comes to successful customer relationship strategies.
With more than 70% of the web audience making video part of their daily internet regiment, businesses have an unmatched opportunity to speak to their prospects directly, and with accountability.
Incorporating video into direct email campaigns is an efficient method to bring your prospect engagement to life, creating a sticky brand experience while building loyalty with current clients and igniting interest in your prospects.
“Presidents’ Day” for New Reach Media: the video below targeted college & university presidents on Presidents’ day. The message–How New Reach Media’s new video offering can complete their existing email recruitment efforts.
“The Hammerhead Experience” for Hammerhead Bike Shop: the video below is a focused effort to deepen brand loyalty and attract prospects. It is currently being used on their website and in their direct email marketing.
Below is an example of a testimonial and informational video currently being used by Chowan University in North Carolina as part of their online recruitment efforts.
<object width=”560″ height=”340″><param name=”movie” value=”http://www.youtube.com/v/7Z9H3q1TU8c&hl =en_US&fs=1&showinfo=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/7Z9H3q1TU8c&hl =en_US&fs=1&showinfo=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”560″ height=”340″></embed></object>
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