Online Video Marketing

Did you know that online video is 53 times more likely to appear on the 1st page of a Google search than any other text on the website?

“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” said Nate Elliot, Forrester Research.

Also consider this…

A solid majority of online consumers have had their opinion of a brand or company swayed, either positively or negatively, by an online experience. And more than 97% said that experience influenced whether they purchased a product or service from that company.* What’s the bottom line?

If they like your website, chances are… they like your product or service and will be calling you soon.

*statistic from eMarketer.com

You need make an immediate, one-on-one connection with prospective clients. Engage them. Make them stay on your website, where your brand lives and breathes.

Visitors to your website can learn a lot about your company in the “about us” section, such as an attorney’s areas of practice, or when a retailer first opened her doors. What prospective clients will not get from that text, is the emotional appeal of a service, product or person. A brand’s personality and value come through loud and clear in video.

UPG’s online promotional videos help businesses stand out. For instance, there are more than 80,000 lawyers in the Texas Bar alone, most of which have a website. Which ones are memorable? The sites that helps that attorney’s personality come through. Video media does this.

UPG is more than “lights, camera, action!”

We put more than 10 years of award-winning multimedia marketing experience to work for you, helping you craft your message and deliver it in memorable fashion.

Video and SEO

UPG is also proud to offer Search Engine Optimization of all videos… at a minimal cost. Your message will be posted across the web on more than a dozen video-hosting websites, ensuring that you get the biggest SEO bang for your buck. This will increase the chances of prospective customers coming across your message while searching(Yahoo/Google) for the services you offer.

On-Target Video Marketing

In today’ s digital landscape, building brand loyalty is a game of one-on-one. Across all industries, video is becoming more and more a part of the web experience, and a must when it comes to successful customer relationship strategies.

With more than 70% of the web audience making video part of their daily internet regiment, businesses are getting an audience with their focused video message.

Incorporating video into Direct Email Campaigns & eNewsletters is an efficient method to bring your prospect engagement to life, creating a sticky brand experience while building loyalty with current clients and igniting interest in your prospects.

“The Hammerhead Experience” for Hammerhead Bike Shop: the video below is a focused effort to deepen brand loyalty and attract prospects. I think you’ll agree that it makes you feel like Hammerhead Bikes is not just a great place to get a bike, but also offers a refreshing attitude. It is currently being used on their website and in their direct email marketing.

Below is an example of a testimonial and informational video currently being used by Chowan University in North Carolina as part of their online recruitment efforts. If a Christian university appeals to you, then this video will sell you on the experience offered at Chowan.

“Presidents’ Day” for New Reach Media: the video below targeted college & university presidents on Presidents’ day. The message–How video can complete their existing email recruitment efforts. This is a hyper-focused, and recent effort. Our friends at New Reach Media say the piece is already showing good ROI.